In other fun Pop Tart facts, Kellogg was also sued when a man’s Pop Tart got stuck in his toaster and started a house fire. Pop Tarts have been the subject of much controversy over their use of the term “real fruit,” which is frankly debatable given what is done to the fruit to give it endless shelf life. Country Squares, meanwhile, never made it off the starting block. Kellogg’s advertising campaign apologizing for the empty shelves, only further spurred demand. Kellogg, Post’s biggest competitor, used this six month gap to rush its own version, named “Pop Tarts” into supermarkets. Post unwisely announced the forthcoming project, named “Country Squares” in 1963, in advance of the product being actually ready for market. Post developed a pre-prepared fruit hand pie that could be warmed in the toaster, thinking that it would complement its cereal range. The method was first applied to dog food, but Post soon sought more lucrative human adaptations. In the 1960s, Post first developed new technology to wrap a food in aluminum foil to keep it fresh. Both Australia and New Zealand developed their own versions, with more or less flaky dough (think pie crust to puff pastry in variation). Pasties travelled with British colonial ambitions. 19th century miners and farmers alike appreciated their portability and convenience. Pop tart’s Cornish precedents came about as a handy way to use up leftover stew. However, this modern invention would not have been possible without Cornish hand pies, also known as pasties. ![]() Kellogg can lay claim to inventing what we refer to today as a pop tart. Having made them ourselves, we can confirm that they are most definitely a dessert. ![]() The small child in us would like to thank whoever determined that we could reasonably eat strawberry pop tarts for breakfast. This strawberry pop tart recipe consists of a homemade strawberry jam sandwiched between two layers of pie crust, topped with some vanilla icing.
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